Storytelling training: Communicate with impact

You want a training course that teaches you to communicate more persuasively with storytelling, whether you work as a consultant, sales professional, change manager, manager or content creator. To get people on board, so the relevance of your work becomes clear in one go. In a storytelling training, you learn how to use stories, images and metaphors to move your audience. For presentations, pitching a project or inspiring your team: with this storytelling training, you make the difference.


Storytelling Training: Persuading with stories

“It was a fantastic training with really spot-on stories. Everyone was enthusiastic and wants to take this further.”
— Marjolijn Benedik-Vonk, Head of HR Cure, Zuyderland

In our storytelling training, you discover the power of stories and put it into practice straight away. We offer an energetic programme with inspiring examples, creative exercises and practical tools. From theory to Hollywood blockbusters: we dive into the world of storytelling and get to work ourselves. Among other things, we use our Storytelling Canvas. Expect an exciting training full of heroes and heroines, monsters and bad guys, special powers and magic potions.


Storytelling inspiration session

Half a day

In this interactive training, you experience first-hand how storytelling works and how you can apply it. With inspiring examples from film and business, and practical warm-up exercises, this training is the perfect starting point for anyone who wants to get started with storytelling. Expect an exciting training full of magic!

Result

You go home with new ideas, enthusiasm and a first impression of how you can use storytelling yourself.

Storytelling training, applied straight away

Full day

In this intensive training day, you and your team work on real cases: from reports and presentations to articles and projects. You learn how stories work and apply it straight away. Strengthen your story with details, images and metaphors. Give and receive feedback, learn and present to each other.

Result

Teams can get their message across more powerfully, learn together and get to work on their own cases.

Become an accompished Storyteller!

Full day + pitch moment

In this in-depth storytelling training, you work on your own story with personal coaching, and you pitch your story. You get feedback, inspiration and a real boost to keep going. That way, you make storytelling not just tangible, but indispensable in your daily work. For anyone who really wants to use storytelling every day.

Result

Everyone has their own powerful story, and the confidence and skills to use storytelling.


Case study: Ymere

We took thirty policy officers from housing association Ymere through a multi-day storytelling training. The goal: less policy jargon and fewer PowerPoint bullet points, and more communication based on experience and meaning. The grand finale was a gathering where everyone shared their story in their own unique way. We were blown away! By the person who dropped his rehearsed story on the spot and spoke from the heart about his personal mission. By the 'confession' of someone who makes policy against people living in social housing they've outgrown financially, but who turned out to be one of them (and so made both the problem and the solution clear in one go). And by the manager who finally truly understood what was needed to reduce the workload in the team. The new approach was exciting, but paid off immediately. After this training, storytelling is here to stay!

“I used storytelling straight away at an important meeting. We were able to bring out the core of the message well, and it landed. It certainly contributed to a good result.”
— Wim van Haendel (Policy Advisor Ymere)

Case study: Novar

At Novar, around 25 people work in the Grid Solutions team. They talk with all stakeholders in an area and look for solutions that work for every party. Liza is a stakeholder manager in this team. The storytelling training made Liza and her colleagues look at things differently: "When you hear a story, you can really picture it." Telling stories certainly helps your message land better, and even takes people along into a possible future. Whether that's a colleague, a resident, a local councillor, a farmer or an entrepreneur. But even more important: gathering stories, and the curiosity that comes with it, leads to better conversations, connection and genuine contact. Truly putting yourself in different perspectives can easily lead to new questions and insights. Storytelling turns out to be a valuable skill for Liza and her colleagues, helping them every day to build Novar into the trusted partner in the energy transition.

“The storytelling training gave us the tools to tell a story from different perspectives. Now the art is to apply it in practice and make a difference with it.”
— Liza Koch (Stakeholder manager Novar)

Why choose our storytelling training?

  • Practical: Directly applicable in your own work, with handy tools.

  • Inspiring: Full of examples from film, marketing and business.

  • Interactive: Plenty of room for practice and feedback.

  • Flexible: From half a day to an intensive programme with coaching, for smaller and larger groups.


Ralph Poldervaart (founder)

Let’s talk further

In-company storytelling training is always tailor-made. We're happy to design the programme entirely around your needs, in a way that suits you.

Get in touch, and together we'll explore how to make the training fit your wishes as closely as possible.