THE POWER OF STORY FOR STRATEGY AND LEADERSHIP
Why Is Storytelling Essential for Leadership?
Storytelling is a crucial skill for successful leaders. As a leader, you face the challenge of inspiring, motivating, and guiding your team toward success. Many directors, managers, and executives know exactly where they want to go—but struggle to get the message across. No one really takes action. There may be tension or resistance within the organization. Or the message simply lacks impact.
That’s why mastering the art of storytelling is essential for any leader. Through powerful stories, you can communicate your vision and strategy in a way that’s not only effective but also truly inspiring and motivating. Stories bring vision, strategy, core values, and ambition to life. They help convey complex ideas in a clear and engaging way.
How Does Storytelling Help To Achieve Your Goals?
We help leaders and their teams communicate vision and strategy effectively and translate them into desired behaviors in order to:
Communicate vision and strategy with impact
Initiate behavioral change
Get to the heart of complex ideas
Increase employee engagement
Build trust and credibility
Accelerate organizational change
Foster agility and boost workplace satisfaction
Our Leadership Programs
Learn to harness the power of storytelling to achieve your goals. Our leadership programs are always tailor-made, designed to fit the specific context of your organization and your personal goals as a leader. We offer two main options: for teams and for individuals.
A. LEADERSHIP DAY(S)
What is it?
For management and leadership teams
Half-day, full-day, or two-day sessions
What does it deliver?
A shared, lived understanding of the strategy
Making the abstract tangible through storytelling
The ability to use stories within your team
Deeper connection and alignment as a team
B. PersonAL coaching
What is it?
For leaders who want to make an impact
1-on-1 coaching
What does it deliver?
Clarity in the narrative core of your message
One or more stories aligned with your vision or change
Development by StoryDiggers into a presentation/text
Knowing how to use stories to create momentum
“It was a fantastic session with very impactful stories. Everyone was excited and wants to move forward with this.”
“Through stories, the abstract business plan suddenly became clear. The translation to my own team was easier than I had imagined.”
A. LEADERSHIP DAYS - Live the Strategy with Your Management Team
We can either lead a segment of a leadership day or facilitate a multi-day session. Using authentic and credible stories as a vehicle, vision, strategy, and change become less abstract and more relatable. Stories provide direction, lead to the core, and foster a deeper connection among participants. During the session, self-awareness grows, and through stories, both collective and individual strengths are discovered. This accelerates behavioral change across the entire organization, starting with the leadership team.
What Do Leadership Sessions Look Like?
To truly understand the dynamics of your organization, we start with a deep dive into the current vision and strategy. Next, we have an intake conversation with one or more leaders. Together, we determine the conditions and approach for the best possible outcome. Depending on the specific goal, we create a program and select the most suitable methods.
Will we build a shared story together through storytelling exercises?
Will we work on each individual story using our Storytelling Canvas?
Will we dive straight into practical tools and strategies to start the dialogue within teams?
Based on the intake, we’ll advise on the most fitting approach. Curious? Get in touch, we’re happy to brainstorm with you!
B. PERSONAL COACHING - Get Your Employees Moving with Stories
n a series of personal sessions, we help you clarify and structure your story. We assist with articulating, visualizing, and communicating it to your team. This way, you’ll strike an emotional chord with your team members, your message will gain more attention, and desired behavioral change will increase. By reflecting on personal experiences, you’ll also learn more about your role as a leader. You’ll become a better storyteller, but also a better listener to the stories of others, which will further increase your organizational sensitivity.
WHAT DOES PERSONAL COACHING LOOK LIKE?
We are experienced conversation partners who will truly challenge you and elevate your storytelling skills. We begin with an intake to fully understand and clarify your needs and goals. Then, together, we determine a practical course for the coaching process, ensuring it fits seamlessly into your busy schedule.
Are there key moments on the agenda where you want to use your story?
Would you like us to write your story for you or help with a presentation?
Should we coach in person, online, or a combination of both?
Curious? We’d love to brainstorm a suitable approach with you!
These organizations went ahead (in Dutch)
ALD Automotive heeft een ambitieus strategisch plan waarin duurzaamheid, flexibiliteit en innovatie een belangrijke rol spelen. Om de betekenis van de nieuwe koers over te brengen aan alle medewerkers is meer nodig dan een strategisch document. Het achtkoppige managementteam besloot persoonlijke verhalen in te zetten om de strategie intern tot leven te brengen. En dat tijdens een lockdown…