How do you develop a corporate story with an international team?

ONCE UPON A TIME…

Blue Phoenix Group is an enterprise with Dutch roots and an international profile. There are branches in the US, the UK and the Netherlands. As the company holds a unique technology in recycling, they are at the dawn of further international expansion.

CALL TO ADVENTURE

Growth in the past has been accompanied by a diversity of company profiles within the group. This is a result of acquisitions, different markets and cultures, and various views on what kind of company Blue Phoenix really is. There is a need for a powerful and unambiguous corporate story that provides direction in the international growth strategy. Strengthened by a fitting visual translation into logo, identity and website.

Corporate Story Workshop Blue Phoenix Sander van Duijn.jpg
Corporate Story Workshop Blue Phoenix Ralph Poldervaart.jpg

THE JOURNEY

We set off, together with the executive board from the three key regions. To build their collective story and get to the core of the uniqueness of Blue Phoenix Group. Which was not so easy to dig up as a high-tech company is usually more familiar with technical lingo than with stories and meaning. In our search we explored personal stories of the participants, dove into different perspectives and built story constellations with LEGO and Play-Doh. It all helped us to get to the core of the corporate story.

Corporate Story Blue Phoenix Group.png


TREASURE

The secret ingredient? It was already in the name. The Phoenix, a mythical creature, turned out to symbolize the magic of Blue Phoenix Group perfectly. It just took some more magic to craft it into a story with relevance for clients, potential clients and governments. If we succeeded? Check out the corporate story and decide for yourself.

The corporate story is the starting point for the new visual identity (design by our partner Capaz). A logo, identity and website that start a fire!

Brand story book StoryDiggers .png
“The brainstorm and storytelling workshop did also open our own eyes. Well lead by Ralph and Sander we realized to move away from telling about technology and performance. Ash recycling is all about seeing the resource and building a sustainable future.”
— Rogier van de Weijer, International Business Development Manager, Blue Phoenix Group

Do you also want a powerful corporate story and visual identity? Please contact us!